Factors Determining Consumer Concerns About Clothing Industry Problems

Abstract

Although the public concern towards unsustainable current production and consumption is growing, the inadequacy of global regulations on sustainability issues puts the responsibility on consumers. However, despite their concerns, some consumers need help shopping from sustainable brands. The current research examines some antecedents of consumer concern towards the clothing industry's environmental and sweatshop issues. Data is obtained from 372 Turkish fast fashion consumers through online platforms. Level of exposure to informative posts on social media platforms, the perceived knowledge and belief towards the issues positively affect concern. Also, decreasing concern towards these problems with advancing age is observed in Turkiye.