Do Employees’ Needs Matter for Corporate Social Responsibility Based Employer Attractiveness?

Abstract

Purpose: This article aims to shed light on how the corporate social responsibility (CSR) based employer attractiveness differs according to needs of potential talented employees Methodology: Regression analysis, t-test and one-way ANOVA tests were performed on a sample of 384 people from Turkey. Findings: It was concluded that there is a positive and significant relationship between esteem need and CSR based employer attractiveness. It was also concluded that a 5% reduction in salaries created a significant difference among potential workers in terms of CSR-based employer attractiveness perception. Lastly, it was determined that there was a significant difference between men and women in terms of CSR-based employer attractiveness. Implications: It has been shown that companies that want to create employer attractiveness with CSR should act according to the needs of potential employees. In addition, it has been revealed that companies that want to use CSR as a factor which creates employer attractiveness should pay at least an industry average salary. Finally, it was emphasized that CSR creates more employer attractiveness for female employees. Limitations: The lack of sufficient number of observations for each demographic group, the lack of data on the number of children of the participants, and the lack of use of qualitative data constitute the limitations of the research.