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    People Counting at Campuses
    (2015) Cetinkaya, Huseyin Hakan; Akcay, Muammer
    People counting systems aim at automatically estimating the number of people indoor and outdoor places. They are widely used in retail environment; determining conversion ratio, advertising and promotional evaluations. And they can be used for transportation management system and video surveillance. This paper presents a model of estimating the number of people in several scenarios at campuses based on face detection. Several considerations for counting people at campuses are illustrated in this paper, and experimental results of the developed method are explained and shown preliminary results. Moreover, it is investigated the possible importance of people counting in the scenarios where potential learners are watching a bulletin board and are captured via a single camera. (C) 2015 The Authors. Published by Elsevier Ltd.
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    A Novel Computer Vision-Based Advertisement System for Individual Marketing
    (2018) Sumer, Ernie; Sumer, Selay Ilgaz; Ogul, Hasan
    To improve the performance of marketing efforts, marketers seek new ways of attracting customers. Individual marketing is an efficient way of communicating with individuals. Meeting the individual customers' expectations and needs is becoming increasingly important in modern marketing activities. Marketers have started to concentrate on specific customers' demands. The paradigm shift from the masses to individuals has required changes to firms' marketing strategies. In this paper, a new system called the Personalized Smart Billboard System (PSBS) is introduced, which personalizes promotional messages by developing customer profiles using customers' accessories and some of their facial features. Once any of these clues are detected, related advertisements are shown to the customers. The system was tested with various portrait photos with different visual appearances and promising results were obtained. We anticipate that this system will present a helpful means of establishing more effective communication between businesses and their customers.