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A Case Study on Shopping Malls Attributes for Young Consumers
(2016)
Purpose - This study aims to determine the mall criteria that are the most crucial for the youth market by determining the winning brand in comparison to other offerings to understand what is required to gain a competitive ...
Does Gender Matter? Considering Gender of Service in the Airline Industry
(2018)
Airline firms prioritize service features on the basis of customers' demand. While prioritizing these service features, successful positioning strategies are expected to focus on gender specific concerns. Given the fact ...