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Toplam kayıt 3, listelenen: 1-3
Services Branding Triangle Examining the Triadic Service Brand Promises for Creating A Strong Brand in Banking Industry
(2016)
Purpose - The purpose of this paper is to examine customer, management, and contact personnel perceptions of consumer-based brand equity (CBBE) and its dimensions utilizing a services branding triangle framework in the ...
Ecovillages as A Destination and A Study of Consumer Approaches to Ecovillages
(2015)
Ecovillages are models of sustainable settlements in cultural, ecological and economic context. There are several scientific studies related to ecovillages in other countries; however, there are no such studies in Turkey. ...
Counterfeit Supply Chains
(2015)
This paper studies supply chains of counterfeits in Turkey based on insider information from actors in such chains as well as from knowledgeable witnesses. The study depends on semi-structured interviews with actors in or ...